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Fallon Picks Up Ralston Purina Pet Treats CHICAGO--Fallon McElligott in Minneapolis won advertising responsibilities for Ralston Purina's pet treats division, whose brands include the Whisker Lickin's, Beggin Strips and T-Bonz brands, after a review involving undisclosed agencies. Fallon handles the St. Louis company's Dog Chow and Puppy Chow brands. Billings were estimated at $5 million. Euro RSCG Tatham in Chicago handled the brands previously on a project basis. Frito-Lay Consolidates at Frankel CHICAGO--Frito-Lay, Plano, Texas, last week consolidated its U.S. promotional account at Frankel & Co. in Chicago following a review that included incumbent TLP, Dallas. Frankel began working for Frito-Lay's Cracker Jack brand last summer, and has since handled the launch of Planet Lunch and a tie-in with the upcoming Star Wars movie. BBDO Worldwide handles advertising and media buying for the client. Cincinnati Shop in Faux Gem Review ATLANTA--Four agencies are finalists for a $1 million branding and market research assignment from C-3, the Research Triangle Park, N.C., developer of the proprietary diamond synthetic moissanite. They are Northlich Stolley LaWarre, Cincinnati; Barber Martin & Associates, Richmond, Va.; Trone Advertising, High Point, N.C.; and FGI, Chapel Hill, N.C., said Richard French, president of Richard French & Associates, who is heading the search for C-3. Needham Breaks Weaver Chicken TV Spots CHICAGO--The first TV campaign for Weaver Chicken in five years breaks this month via DDB Needham Chicago, using the tagline, "Eager for Weaver." Weaver is owned by Tyson Foods, Springdale, Ark. The spots, aimed at parents, will run in seven East Coast markets. Kowloon, Porsche Part Ways LOS ANGELES--Kowloon Wholesale Seafood Co., one of the finalists in Porsche Cars North America's recently concluded review, will no longer work with the automaker on a project basis upon learning it would have to compete on a model launch with Carmichael Lynch, executives at the Santa Monica, Calif., agency confirmed last week. The shop felt it had already won the project to launch the Turbo 911 and "shouldn't have to do it again," said Kowloon president Dick Sittig. Porsche chose Carmichael in Minneapolis to handle the creative portion of its $15 million account last month [Adweek, Feb. 15]. Tatham Highlights Human Touch for Midas CHICAGO--The human benefit of Midas' work is at the heart of Euro RSCG Tatham's first major branding work for the client, breaking this week. Five 15-second black-and-white spots lead up to a new, graphically enhanced Midas sign and the "Go Midas" tagline in red. The spots try to convey the comfort level achieved through a freshly repaired vehicle, said Jennifer LeMay, a Tatham executive creative director.

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