Staples Proceeds With Media Buying Review
BOSTON–Even though Staples hit a snag with the Federal Trade Commission’s oversight of its effort to buy Office Depot, the company is moving forward with its $25 million media buying review; a preliminary cut will be made next week, sources said. Staples official Phyllis Wasserman did not address the review specifically but said her company was moving ahead with all projects with the expectation that the Office Depot deal will eventually be approved. Incumbent Pro Media of Needham, Mass., is competing against undisclosed New York buying services. The review is only for Staples’ media buying, but is expected to encompass Office Depot’s media account if the deal goes through. Office Depot handles media buying chores in-house.
Irma Mann Is Named Finalist in Detroit Search
BOSTON–Irma S. Mann, Strategic Marketing here has teamed up with Doyle Marketing in Southfield, Mich., to reach the final round of a review for the Metro Detroit Convention & Visitors Bureau. Also in the running are J. Walter Thompson’s Detroit office; DDB Needham in Chicago; and BK&M of Ann Arbor, Mich. A decision is expected to be made in the next few weeks. Ad spending levels have not been finalized.
Harvard Pilgrim Health Centers Narrows Search
BOSTON–Harvard Health Centers, a unit of Harvard Pilgrim Health Care in Brookline, Mass., cut its list of agency contenders from 15 to eight last week, according to company representative Patti Embry-Tautenhan. She confirmed the participation of Harvard Pilgrim agency Hill, Holliday, Connors, Cosmopulos, but declined to name other contenders. Clarke Goward and Houston Herstek Favat, both in Boston, are also involved, sources said.
Effies Finalists Include Cronin, Houston Herstek
BOSTON–Cronin & Co. in Glastonbury, Conn., and Houston Herstek Favat in Boston are finalists for the 1997 Effies award show. Finalists will not know until the June show if they have won a gold, silver, bronze or Grand Effie prizes. The Effies honor effectiveness in advertising. Cronin is a finalist for its ‘Make Your Move’ campaign and Connecticut Department of Revenue Service work; Houston was cited for its Converse All Star 2000 campaign.
New Hampshire Hospital Chooses BBK
BOSTON–BBK in Newton, Mass., has been selected by Exeter Health Resources in Exeter, N.H., for its advertising and marketing account. The institution parted ways last month with Partners & Simons in Boston.
For the Record
Wickersham Hunt Schwantner’s relationship with parent company Arnold Communications was incorrectly described in Adweek’s April 7 edition. The two do not currently share any clients.
Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED
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