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Monster.com Launches Infomercial
BOSTON—Monster.com last Friday launched The Monster Show, a 30-minute program for job-seekers. The infomercial was produced and placed by the Frederiksen Group, Falls Church, Va. The program includes testimonials from job seekers who have found employment through Monster.com, Maynard, Mass. The program will air during December on national cable networks and local network affiliates. Arnold Worldwide, Boston, handles Monster.com’s domestic media advertising.
Holland Mark Wins Direct Project for Comverse
BOSTON—Comverse Network Systems has selected idstudios, the interactive and direct marketing division of Holland Mark Advertising, to develop a marketing plan for its upcoming Comverse Americas User Forum in La Jolla, Calif.
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