Media First Out of Exxon Media Hunt
DALLAS–Sources said Media First International, New York, has dropped out of the running for the $20 million media account of Exxon Corp., Houston. McCann-Erickson, Houston and New York, is defending the account against a field of undisclosed shops. Agency and client officials could not be reached for comment at press time.
Cyrix Awards Account Without a Review
SAN FRANCISCO–Cyrix Corp., a Richardson, Texas-based computer chip maker, has awarded an estimated $10-15 million global branding assignment to Goldberg Moser O’Neill without a review. The San Francisco agency, which had the business several years ago, will handle creative print, broadcast and collateral development, in addition to media buying duties. Cyrix, which competes directly with former GMO client Intel Corp., is a division of National Semiconductor Corp. EvansGroup Technology, Salt Lake City, has been handling creative work for Cyrix on a project basis since 1995, when GMO and Cyrix split due to conflicts. Cyrix has also worked with Carrollton, Texas, firm Rizzuti, Beckman & Lyman, which handled Cyrix PC ads in early 1996.
FirstPlus Taps Bates for Home Equity Plugs
DALLAS–FirstPlus Financial, headquartered in this city, will feature Dallas Cowboy veteran safety Bill Bates in its statewide advertising campaign marketing home equity loans to Texas homeowners. Bates will be part of the company’s television and direct mail advertising. The work is being produced by FirstPlus Financial’s in-house agency, Strat-Im. The company has used Miami Dolphins’ quarterback Dan Marino in previous national advertising.
Dallas Ad League Sets Tops Deadline
DALLAS–The Dallas Ad League has established an entry deadline of Dec. 22 for the annual Tops award show scheduled for Feb. 7. Late entries will be accepted through Jan. 5. A Tops question-and-answer session will be held 5 p.m., Dec. 16, in the Oaklawn Room of the CityPlace Conference Center. More information about the competition is available on the organization’s Web site,
Bosses Dissolve Point Blank Partnership
DALLAS–After forming Point Blank Advertising in August, the principals of the two-office agency have now spun off the company into two independent units. Colin Shubitz, who managed the Point Blank Advertising office in Irving, Texas, will now operate under his previous shop’s name, CSA&D. Larry McIntosh will head McIntosh Advertising and Design (MAD) in Austin, Texas. “We were looking for an easier way to run the two offices and decided this would be the best bet,” said McIntosh. The two advertising companies will continue to utilize each other’s resources, according to both principals.