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“O’Toole Awards Handed Out at 4A’s
AMELIA ISLAND, Fla.-The American Association of Advertising Agencies awarded the 1999 O’Toole Agency Award for overall creative excellence to BBDO, New York, among agencies with billings of more than $30 million, and Dweck & Campbell, New York, among agencies with billings of less than $30 million. The presentations were made at its annual meeting held last week at the Ritz Carlton here. Runners-up in the two categories were The Martin Agency, Richmond, Va., and DeVito/Verdi, New York, respectively. O’Toole Multicultural Awards were given in three categories: Vigilante, New York, was honored for work targeting African Americans; Bromley Aguilar & Associates, San Antonio, Texas, and Conill Advertising, New York, tied for ads aimed at Hispanics; and PanCom International took first place in the “other multicultural” category.
“C-M Group Broadens General Motors Role
DETROIT-The Chisholm-Mingo Group, New York, will assist General Motors’ Pontiac division on a project basis with African American marketing for the Sunfire and Grand Prix vehicles. D’Arcy Masius Benton & Bowles, Troy, Mich., is Pontiac’s national agency. Chisholm-Mingo also works with GM’s corporate ad department on Hispanic and African American efforts.
“6 Chase Budget Rent A Car Creative
CHICAGO-In contention for Budget Rent A Car’s $40 million creative account are incumbent Publicis & Hal Riney, Chicago; Leo Burnett, Chicago; Fallon McElligott, Minneapolis; Cliff Freeman & Partners and Deutsch, both New York; and GSD&M in Austin, Texas. Media buying is at Burnett’s Starcom unit.
“IT Company Closes In on Winner
CHICAGO-Finalists for information technology consultant Whittman-Hart’s $1-3 million account are McConnaughy Stein Schmidt Brown, Chicago, and Rhea & Kaiser, Naperville, Ill. A decision is expected this week.
“Kellogg Consolidates U.S. Media Buying
CHICAGO-Kellogg Co. consolidated its U.S. media buying account at Starcom Media Services in Chicago. The division of Leo Burnett already handles most of the Battle Creek, Mich., company’s $300 million account. The consolidated duties now include spot TV, print and interactive buying, which had been at J. Walter Thompson, New York, sources said.
“Levitz Selects a Group of Finalists
CHICAGO-Levitz Furniture, Boca Raton, Fla., has narrowed the review for its $30-50 million account to two to four undisclosed finalists, sources said. The agencies are expected to present their ideas on rebuilding the company’s image. A decision is expected in May. Incumbent Bozell Retail is not participating. Media is handled by TN Media; it was unclear whether that portion is up for review. Officials at the company, which is emerging from Chapter 11 bankruptcy, declined comment.