Goodby, Silverstein Wins Pac Bell
SAN FRANCISCO–Goodby, Silverstein & Partners here has wrested the Pacific Bell long-distance account from Ketchum Advertising following a review, sources said. Pacific Bell’s new parent company, SBC Communications, decided to trim ad budgets and consolidate Ketchum’s Pac Bell account with SBC’s long-distance business, which is handled by Goodby, Silverstein. The budget for the combined business has been cut from more than $80 million to an estimated $40 million or less, sources said.
Ameritech Mulls $100 Mil. Decision
CHICAGO–Ameritech could select an agency for its $100 million consolidated account this week, having heard presentations from the five contenders last week, a company representative said. Finalists are: Leo Burnett, Chicago; Campbell Mithun Esty, Minneapolis; and Ammirati Puris Lintas, BBDO and Lowe & Partners/SMS, all in New York.
IPG Shows Interest in Technology Solutions
NEW YORK–The Interpublic Group of Cos. has approached high-tech public relations shop Technology Solutions about acquiring the agency, sources said. Brian Cohen, chairman and chief executive of the New York-based agency, confirmed that he has been in talks with several suitors but declined to identify them. IPG executives declined to comment. Technology Solutions, which helped client IBM orchestrate the recent publicity campaign for the ‘Deep Blue’ computer, boosted its net fees by 45 percent to $11 million in 1996, according to O’Dwyer’s Directory of Public Relations Firms.
Bay Networks in Play Again
BOSTON–Bay Networks, Santa Clara, Calif., is holding a review for its estimated $10-12 million ad account, the company confirmed last week. Freeman Associates, Wellesley, Mass., will defend its media duties, but Euro RSCG Dahlin Smith White, Salt Lake City, will not defend the creative assignment.
GSD&M Surfaces in BofA Review
ATLANTA–GSD&M in Austin, Texas, has joined the review for Bank of America’s $30-40 million broadcast media account, sources said. GSD&M is the only full-service agency competing. Four media agencies are pitching: Creative Media and SFM Media, both in New York, and Western International Media and Carat/ICG, both in Los Angeles.
Roberts Taps Gilbert for Global Saatchi Board
NEW YORK–Kevin Roberts, the new chief executive officer of Saatchi & Saatchi Advertising Worldwide, will appoint Scott Gilbert to the agency’s worldwide executive board, sources said. Gilbert, who joined Saatchi in 1980, serves as co-chairman and chief executive officer of Saatchi spinoff Team One Advertising in El Segundo, Calif. Both Roberts and Gilbert could not be reached by press time. With the move, Gilbert becomes the 15th member of the executive board.
Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED
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