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BOSTON-Allen & Gerritsen will create a multimedia campaign for the Horizon’s Edge Casino Cruises.
The Watertown, Mass., agency prevailed in a review over undisclosed contenders; the work had previously been handled in-house.
Spending was not disclosed. A&G is charged with crafting TV, radio, print, outdoor and collateral executions. It will also make recommendations to the client on marketing itself on the Web.
“Their reputation for results and the enthusiasm among the creative team sets them apart,” said Dan Carnevale, vice president of sales and marketing for Horizon’s Edge.
The 186-foot S.S.
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