Horizon Beats the Odds to Keep NBCU Business

Telemundo, NBC Universo stay put after pitch

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It's rare to keep business that goes into review, but Horizon Media has surmounted the odds by retaining NBCUniversal networks Telemundo and NBC Universo.

Horizon, an independent, has worked for the networks since 2006. Collectively, they spend about $15 million in media annually, according to Kantar Media.

Horizon's "kick save" came after a pitch against WPP Group's Maxus, another NBCU roster shop, according to sources. The process took about two months.

Managing director Sarah Robertson will continue to manage the account for the agency, out of its Los Angeles office.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in