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Two West Coast-based high-tech companies, Mentor Graphics and Global PC, are conducting separate agency reviews.
Mentor Graphics, a Wilsonville, Ore.-based software developer, is expected to soon whittle down a long list of contenders to a handful of shops for its estimated $5 million account, according to Melinda Venable, marketing communications manager at the company’s San Jose, Calif., office.
“We’re looking for our new agency to help us move beyond the trades and into business publications,” said Venable.
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