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How do you get students interested in advertising? For Dweck!, one way was to give them goldfish.
A dozen college students recently gathered at the New York shop as part of a pilot program from the American Association of Advertising Agencies’ New York office.
The “Youngbloods” program, which seeks to interest students in advertising, had the collegians watch a reel of Dweck!’s creative work and then design a mock campaign for the fictional Bob’s Pet Store.
After presenting their ideas (“Bob is the guru of pet”), the students were each rewarded by Dweck! staffers with a live goldfish in a plastic bag.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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