Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As Little League Baseball goes prime-time this month, American Honda Motor Co. is there with a campaign to promote its sponsorship of the organization.
Three TV commercials created by Rubin Postaer and Associates in Santa Monica, Calif., center around a kindhearted Little League coach encouraging his losing team. The ads progress through the team’s season, and the last spot has the coach cleaning out the dugout. To the sentimental strains of piano music, he discovers a gift-wrapped box containing an autographed ball from the team.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in