Home Depot Unveils New Tag in $350 Mil. Campaign

DALLAS The Home Depot breaks an estimated $350 million campaign Sunday that seeks to capitalize on the home improvement chain’s relationships with customers and its skilled sales staff.

The 60-second spot, which breaks during the Grammy Awards on CBS, shows smiling sales staff teaching classes and helping customers find products.

It also shows customers walking through areas of the, store and shows a range of the store’s products.A voicever defines what Home Depot is with lines like,”It’s more than a store – it’s where you go when you need to know how.” And “It’s a Saturday morning well spent. It’s someone who knows the answer or knows exactly where to find it.”

The campaign introduces the tag, “You can do it. We can help,” which changes from “Driving down the cost of home improvement.”

“Our new marketing campaign highlights the unique benefits of our brand,” client evp and chief marketing officer John Costello said in a statement. “The new advertising captures the many relationships we have with our customers that transcend the ordinary shopping experience.”

The campaign from independent The Richards Group of Dallas also includes 30-second spots covering the Atlanta-based retailer’s products and services. Radio, print, collateral and online are also included.