Holman Returns to Ayer to Handle GM Corporate




Hire Is Among Detroit Shop’s First Changes on Floccuzio’s Watch
DETROIT–Jim Holman is returning to N.W. Ayer & Partners to work on the General Motors corporate brand communications business after a five-year stint with McCann-Erickson.
Holman’s appointment as vice president and partner on the GM account is among the first significant changes at the Detroit agency since Luana Floccuzio took over as executive vice president and managing director last year. Floccuzio came to the shop from a top marketing position at GM.
“We are thrilled Jim has decided to return to Ayer,” Floccuzio said.
Ayer holds the lead position on GM’s $58 million corporate account, but suffered a blow last year when GM gave Berlin Cameron & Partners, New York, a $14 million assignment for a joint campaign with the United Auto Workers that leveraged the automaker’s sponsorship of the U.S. Olympic team.
Floccuzio was highly regarded at GM, where she worked closely with the automaker’s top ad executive, Phil Guarascio. Her arrival at Ayer last April, replacing longtime president Dannielle Colliver, was widely seen as a signal there would be changes at the agency.
Among the first was the shelving of GM’s “People in motion” corporate themeline in favor of the current campaign, which focuses on customer loyalty.
The addition of Holman is important for the office because he brings an international perspective to the business, Floccuzio said. Holman most recently handled GM regional communications in Latin America, where his duties included introducing the offices there to GM’s brand management marketing setup.
Before joining McCann, Holman had been vice president and management supervisor on the GM corporate account at Ayer. His history with the automaker goes back even further, though. He worked on GM’s Pontiac division when he started his ad career at D’Arcy Masius Benton & Bowles, Detroit, in the early 1980s. K