Holding Cos. as Media Owners: Is It Good for Anyone?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Sure, we applaud the recent moves that holding companies have made toward becoming more innovative and more engaged in the shift toward digital media and marketing. Their recent acquisitions and investments in technology companies are strong signals that they are putting their money where their mouths are and are serious about staying relevant in the technology-powered digital landscape of the future.

That being said, it is possible to get too enamored of the latest technology and have the new tools and capabilities blind you from seeing that you have crossed a line from being an agent to being a seller.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in