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COLUMBUS, OHIO – Hameroff/Milenthal/Spence here and media shop Media That Works, Cincinnati, have entered into an exclusive alliance that has MTW setting up an exclusive buying system for the agency effective immediately.
As part of the deal, MTW will buy media for some of Hameroff’s clients, and the agency will be able to tap into MTW’s research computer services. The media shop will also do some buying for Hameroff, and the agency will have on retainer a number of the buying firm’s buying specialists in cable, target marketing, magazine, interactive, and outdoor/transit, according to Hameroff chairman David Milenthal.’
Hameroff will still handle the media planning functions and will keep its media department in tact.
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