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McDonald’s named new ad agencies for a handful of its Eastern regions, covering New England, upstate New York, Baltimore and Washington, D.C.
In New England and Albany, N.Y., the fast-food giant's operators will be working with H&L Partners, San Francisco. The assignment covers nearly 600 restaurants from Connecticut to Maine as well as the Albany area. The agency, formerly known as Hoffman Lewis, has a long history with McDonald's, having worked on local business in Northern California since 1998 and in St.
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