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The stock market’s continued its journey to hell in a handbasket for a fourth straight week, executives in the Hispanic marketing world were fairly blase, considering themselves fairly insulated from the economy’s gyrations.
Because the market is still growing-the U.S. Latino population is expected to rise from 41.7 million in 2008 to 43.4 million in 2009-and because the media targeting them is magnitudes cheaper than traditional vehicles, execs say they are well-placed to get through the maelstrom.
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