Hill, Holliday Pairs Lynch, Rickles In Fidelity Spots

Two commercials breaking this week from Hill, Holliday, Connors, Cosmopulos for Fidelity Investments pair investment guru Peter Lynch with comedian Don Rickles.
“Airplane,” scheduled to break Sunday on CBS’ 60 Minutes, and “Theater” promote Fidelity Rollover and Roth IRA conversion offerings.
The 30-second commercials follow a corporate ad campaign that broke last month and paired Lynch with comedian Lily Tomlin.
The media buy for the Rickles and Lynch ads feature a mix of news, sports and entertainment programs. The ads will appear on NBC’s Today Show, News at Sunrise, Mad About You, Dateline, Law & Order and The Tonight Show, CBS’ coverage of college football and Face the Nation as well as ABC’s Nightline. — Judy Warner