Hill, Holliday Acquires Florida Clinic Work

BOSTON Hill, Holliday, Connors, Cosmopulos said it has been hired to handle advertising chores for the Cleveland Clinic Florida.

The work for the Weston, Fla., facility will be led by the Interpublic Group agency’s office in Miami and consist of both general-market and Hispanic chores.

The effort will include television, print and outdoor executions. The budget was not disclosed.

“In a market where Hispanics are almost the majority, it is important for companies to tailor their advertising to reach specific target audiences and ethnic groups,” said Jose Lopez-Varela, vice president and managing director of Hill, Holliday’s Miami operations, in a statement.

Lopez-Varela went on to say that the agency “has the resources, both English and Hispanic, and across a variety of media, to help them communicate their unique offerings.”

—Adweek staff report