Highway One Promoting Netcentives

Shop online and go places, because if you don’t, you’re stupid.
That’s the message behind a new campaign from Highway One for Netcentives, a leading provider of loyalty, direct marketing and promotional products designed to drive e-commerce.
“We want people to view Netcentives’ ClickRewards site as the most rewarding place to shop online,” said Lin Andrews, account director at the San Francisco agency.
The effort, the agency’s first for the client since picking up the $5-10 million account earlier this year, promotes Netcentives’ ClickRewards program.