High Schoolers’brush With Fame

New York City’s Hewitt School brought a bit of celebrity flair to its TV-themed 1999 yearbook, compliments of Bozell.
When a group of seniors–members of the teen demographic targeted by Bozell’s milk moustache campaign for the National Fluid Milk Processor Promotion Board–wanted to be photographed ˆ la Tyra Banks and Hanson, the shop gladly let its audience in on the shill.
The shot will appear as a “commercial break” in the private school’s yearbook. For the senior portrait, student Kimberly Nichols said, “initially we just wanted to do a commercial for milk, because we didn’t want to get into copyright issues.”
But her mother Nancy, a senior vice president, corporate communications at Bozell parent True North Communications, pulled some strings. The 18 girls were invited to Bozell’s office, where they donned “mustaches” and were photographed by audiovisual manager John Pekarik.
The resulting picture delighted the girls so much they raised extra money to print the page in color. –Emily Fromm