HHCL Bags Mazda in U.K.

LONDON – Howell Henry Chaldecott Lury finally signed on the dotted line with Mazda last week, ending months of speculation that the shop, which came in a close second in a review a year ago, would inherit the $9-million account. In the meantime, the client has flirted with Addition Marketing, now known as Mustoe Merriman Herring Levy, while Howell Henry raided promotion agency IMP for staffers to handle Mazda’s integrated strategies.
Copyright Adweek L.P. (1993)