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The agency famous for its efforts to get clean drinking water into the hands of children is taking on serving up drinks for adults.
Hennessy, the flagship cognac brand of parent company LVMH Moet Hennessy Louis Vuitton, has selected Droga5 to handle its creative business. Annual media spending is estimated at $10 million.
The selection came after a review in which the contenders included McCann Erickson, Euro RSCG and Kirshenbaum Bond Senecal + Partners, according to review participants.
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