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ATLANTA Henderson Advertising has won the Gold’s Gym International franchise account, the agency said.
The Greenville, S.C., independent shop was tapped following a review in which it beat out finalists Riester-Robb in Venice, Calif., and Dentsu’s Colby & Partners in Santa Monica, Calif. The account was previously handled in-house.
According to agency chief Ralph Callahan, the shop presented several campaigns that positioned the 38-year old brand as the “fitness authority.”
Henderson will do advertising, promotions, point-of-sale, direct marketing and Web site development for Gold’s Gym, which has 650 gyms in 34 countries.
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