Henderson Recruits Mendelsohn

Henderson Advertising has hired Andy Mendelsohn as executive creative director. He joins the agency Feb. 21.
Mendelsohn replaces Bob Warren, who left the Greenville, S.C., agency last September to join Fitzgerald & Co. in Atlanta as senior vice president and group creative director.
Mendelsohn, 43, was co-creative director at Warwick Baker O’Neill in New York, a position he shared with John Short under chief creative officer Kevin O’Neill.
The 43-year-old executive began his career at Warwick as a copywriter in 1983, then moved to Saatchi & Saatchi as associate creative director in 1985. In 1987, he returned to Warwick as associate creative director and has been there until now. In 1990, he was promoted to co-creative director.
Most recently, Mendelsohn worked on the French’s, Lexmark, Knorr’s and Fruit of the Loom accounts. Previously, he created work for clients such as Heineken, Empire Blue Cross and Blue Shield, Tide, Tylenol, Coppertone and U.S. Healthcare.
“It was time for a change and I got an offer I couldn’t refuse,” Mendelsohn said. “New York is really turning into four or five mega agencies, all getting swallowed up by the giants. Now, some of the best work is coming out of the smaller agencies, the independents, and there’s no reason a shop in Greenville can’t be one of them.”