Helzberg Diamonds Selects Agency EPB For Creative Account

Helzberg Diamonds has assigned advertising creative responsibilities for its jewelry retail chains to Earle Palmer Brown in Philadelphia.

Other agencies considered by the North Kansas City, Mo.-based company were Bernstein-Rein, Barkley & Evergreen and Muller + Co., all in Kansas City, Mo.; W.B. Doner & Co., Southfield, Mich.; and Tausche Martin Lonsdorf in Atlanta.

Incumbent Barkley & Evergreen in Kansas City withdrew from the review process.

The Media Edge, New York, which has handled media planning and buying for Helzberg’s Jewelry 3 chain, takes over media duties for all operations. Catalogs, promotions and direct marketing will be produced in-house. Helzberg said its total ad budget is $20 million.–Scott Hume

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