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For the past six years, Heineken has enlisted 100 culture and fashion influencers across the country to quietly hawk beer. Well, kind of.
Each year, the brand works with fashion designers to create products like sunglasses and canvas totes that subtly promote Heineken. Those products are then seeded out to 100 entrepreneurs, retailers and influencers in the country.
Today, the beer brand launches the 2015 version of the program in New York, Los Angeles, Boston, Chicago and Miami with a new group of influencers.
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