Hauser Group Wins Floor & Decor

ATLANTA Floor & Decor Outlets of America said it has awarded its advertising account to the Hauser Group after a regional review.

The Atlanta-based discount retailer plans to spend $6 million on marketing during the next year, including advertising, public relations and employee communications. The Atlanta-based Hauser Group will provide all creative and media buying for the company.

The incumbent was independent Martinez Communications of Jacksonville, Fla., which did not defend the account. Hauser bested two other undisclosed finalists in the review.

Hauser will develop advertising to support the opening of seven new stores next year and the company’s existing 11 stores in Georgia, Florida, Texas and Arizona. Other work includes marketing research, employee communications and community relations.

“We look forward to developing and strengthening their branding capabilities and elevating their profile nationally,” said Ed Klein, the independent shop’s president. “It’s a relationship that we view as a long-term partnership and one in which we as an agency look forward to growing along with.”

In the past 18 months, the shop has added Giant International, Wild American Shrimp and the CBS network affiliate in Atlanta to its list of clients. Hauser also has an office in Savannah, Ga., and provides advertising for Savannah Electric and Coastal Bank.