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With a growing client roster and increased momentum, technology marketing specialist Harpell/Martins & Co. will open a West Coast office next month.
The Maynard, Mass., agency plans to launch a five-person outpost in San Jose, Calif. The office will initially service new client Netcom On-Line Communications, an Internet access provider in San Jose. Netcom, which spends about $3 million on ads each year, tapped Harpell/Martins for collateral and direct marketing projects.
Agency president Pat Harpell expects the outpost to become active in West Coast pitches and provide some creative services to clients.
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