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Sara Lee Branded Ap parel has launched a review for the estimated $2 million Hispanic ad account of Hanes and Hanes Her Way, sources said.
The contenders include The San Jose Group and Lá piz in Chicago, along with Brom ley Com munications and Cartel Creativo, both in San Antonio, and Lopez Negrete Communications in Houston, according to sources.
A Sara Lee representative would not confirm a review is under way, but said the Winston-Salem, N.C., company “is evaluating and looking at all our Hispanic resources … out in the marketplace.”
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