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Hallmark Cards is launching a new campaign for its Shoebox line of greeting cards, while also planning meetings with agencies about its future advertising and marketing strategies.
The campaign for the offbeat Shoebox line from lead agency Leo Burnett, Chicago, includes a two-page ad in July issues of 16 national consumer magazines. Attached is a lime green envelope that can be redeemed for a free Shoebox card with the purchase of another Hallmark card.
That effort comes as Hallmark continues to examine several new creative strategies for its flagship Hallmark card line.
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