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Firehouse has opened here with more than $5 million in billings and initial clients including Dr Pepper, 7-Up, Emerson Energy Systemsand Nokia.
The promotions agency is the reincarnation of Troop, a former collective of freelance account executives and creatives headed by founder Mark Hall.
Hall decided to acquire permanent staff and office space—and a new name—after operating the enterprise out of a room in his suburban Dallas home for several years.
“The magnitude of the assignments was increasing,” Hall said.
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