'Guinness of Belgium' Taps Dimassimo Carr

NEW YORK DiMassimo Carr Brand Advocates last week won advertising and public relations duties for Duvel Moorgat USA, a Belgian beer company that will launch its flagship Duvel label in the U.S. next year, according to the agency.

DCBA, which landed the account following a review, said it would create an integrated campaign centered in and around drinking establishments. It also will work on other Duvel brands, including Ommegang and Hennepin.

The New York independent shop will work with Duvel’s promotional agency, Moxie in San Francisco.