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DALLAS GSD&M this week unveils a $12 million national TV push for Play Golf America, the golf industry’s national umbrella marketing campaign led by The PGA of America to increase participation among new and occasional adult players, the client said on Thursday.
Consumers will have their first glimpse of the effort during the PGA Tour’s Shell Houston Open on USA Network and CBS, and the Liberty Mutual Legends of Golf on ESPN.
Two spots were developed around the tagline “Golf is calling.”
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