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Reminding parents of the importance of children’s vacations with nostalgic footage of trips to SeaWorld is the hook in GSD&M’s new campaign for the theme park.
Two 30-second TV spots break nationwide next week on prime-time family fare.
The “Childhood” series departs from SeaWorld’s previous ads, which showcased all the activities at the park.
“We have gone from here is all the things you can do to here is all the things you can feel,” said Mike LaBroad, vice president of marketing for SeaWorld parent Busch Entertainment Corp.
The tagless spots, set to Cats Stevens’ song “The Wind,” show children at the park watching a show by Shamu the killer whale, petting dolphins and taking roller-coaster rides.
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