GSD&M Exec Joins American Legacy

NEW YORK The anti-smoking group American Legacy Foundation said it has appointed Eric Asche senior vice president of marketing.

Asche had been with ad shop GSD&M in Austin, Texas, where he was an account director. He worked with Legacy on several campaigns while on staff at the Omnicom Group agency, according to Joseph Martyak, the client’s evp of marketing, communications and public policy.

Asche replaces Beverly Kastens, who had been vp of marketing. She recently left Legacy, but will continue to work with the foundation through her consulting practice, Martyak said.

Asche will be involved in the group’s cessation and prevention efforts, working on the existing “Truth” campaign as well as a new project, called “EX,” expected to roll out in September 2007, Martyak said.

He joins at a time when the group’s revenue is declining. It received its last payment from the Master Settlement Agreement, its original source of funding, in 2003.

“We have been putting aside some of the money we had been getting so we could invest it,” Martyak said. But overall, he said, the group was operating at a “greatly reduced budget.”

Along with GSD&M, Havas’ Arnold in Boston and MDC Partners’ Crispin Porter + Bogusky are Legacy’s key agency partners.