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NEW YORK GSD&M has won creative chores on BMW’s North American ad account following a review.
The competition came down to MDC Partners’ Kirshenbaum Bond + Partners in New York and Omnicom Group’s GSD&M in Austin, Texas.
Independent Anomaly in New York and Interpublic Group’s The Martin Agency in Richmond, Va., were cut from contention last week [Adweek Online, Nov. 4].
The automaker spent $150 million overall on ads last year, per Nielsen Monitor-Plus. According to the initial brief sent to agencies, the automaker will spend about $70-80 million next year on brand advertising.
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