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DALLAS GSD&M has launched a trade campaign for AARP that promotes the association’s membership as viable to marketers and its publication as a way to reach that important target.
“It’s our contention that media buyers and magazine advertisers tend to discount the over 50 crowd as a legitimate audience,” said Eric Webber, a representative of the Austin, Texas-based Omnicom shop. “They’re making a mistake by overlooking this group and ignoring this group as a considerable force.”
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