GroupM is going after digital pirates with a tough new buying policy to prevent marketers’ ads from appearing on websites that support piracy or distribute illegally obtained content.
Effective immediately, the WPP media company is including aggressive ant-piracy language into all future contract terms and conditions with publishers and ad networks.
GroupM has created a list of more than 2,000 U.S. offenders, which will be regularly updated, and has also asked content-producing clients to share their own lists of offending sites. A link to GroupM’s list will be included in all contracts and insertion orders.
According to GroupM Interaction Global CEO Rob Norman, “This policy extends to digital media buyers at all GroupM agencies, as well as other WPP companies like Team Detroit, which manages Ford’s media business.”
GroupM is the parent of WPP media agencies like Maxus, MEC, MediaCom, and Mindshare.