Ground Zero to Bow Voss Print Ads

Ground Zero likens the Voss experience to a “revelation” in its first campaign for the Norwegian bottled-water brand.

The print effort features Voss’ sleek, cylindrical decant er floating above people’s heads. In one of 11 ads, a woman stands in front of a pool looking up in awe at a bottle of Voss. The tag line, “Super pure water from Norway,” is the only copy.

Another execution shows a man on a city rooftop staring ahead at the product.