Overall Billings Growth: Up 8.9% to $207.5 million B.
Clients Lost: None A+.
New Clients: $15.6 million from Sheba cat food, Maxicare, others B-.
Growth From Current Clients: Up 4.7% or $9.0 million B.
Creativity: There’s a real improvement in the reel, but Grey’s still got some clunkers like Lucky’s C+.
Management Savvy: Grey blew the one shot it got this year at a big review – California Lottery, but its conservative management style served it well in a tough year B-.
Teacher’s Comments: Shop seems finally to be taking some risks creatively. It has a way to go.
Overall Grade: B-.
Copyright Adweek L.P. (1993)
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