PARK RIDGE, ILL. – Grey Advertising/N.Y. won the $3-million American Egg Board business after a review involving six agencies. The move ends a lengthy relationship with CME-KHBB/Chicago, which was also involved in the review. CME president/coo Michael Garcia said last week, ‘They are high quality people. We’ve had a great relationship with them over the years, and we wish them all the best.’ He also said there would be no staffing changes as a result of the loss. Other contenders included: Ayer and Cramer-Krasselt, both Chicago; Jordan, McGrath, Case & Taylor/N.Y. and Davis, Ball and Colombatto, L.A.
Copyright Adweek L.P. (1993)