Grey Times 2

Grey Direct West has landed two new accounts with combined estimated billings of $10-17.5 million.
The Glendale, Calif., unit of Grey Advertising picked up direct response duties for the Los Angeles Times, which recently tapped Ground Zero for a creative branding campaign [Adweek, March 20].
Grey Direct will develop a fully integrated direct response effort with the feel of the branding work that Ground Zero has been green-lighted to do, according to Chris LaBonge, agency president. Billings are in the $5-7.5 million range.
Separately, the agency has landed the $5 million business-to-business account of Answers.com. The Pasadena, Calif., company provides online customer service tools to handle the overflow of customer phone and Web orders.
Both accounts were won after quiet reviews. The agency also handles direct response projects for Microsoft and WebTV, among other companies.
–Angela Dawson