Grey Switches Remington's Mood From Macho to Tender

By Hank Kim





NEW YORK–Remington Products is breaking its first new national TV campaign in four years.





The campaign, from Grey Advertising’s New York office, introduces a new theme, ‘Get Remington Close to Me.’ Grey has been running the client’s current campaign, ‘Remington. If You Can Grow It, We Can Shave It,’ since the early 1990s.





In the first 30-second spot, called ‘Little Girl,’ the Bridgeport, Conn.-based shaving products marketer shows viewers a playful moment between an unshaven father and his toddler daughter.