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Bucking the trend of most high-tech advertising, Grey Worldwide is using historical images in print ads promoting a cutting-edge company.
The San Fran cisco branch of the agency is breaking work for Telseon, a broadband Internet infrastructure provider that employs Ethernet, a technology generally used to connect PCs over a network and that Telseon claims can help businesses avoid Internet bottlenecks. The campaign is focused on the pitfalls of using traditional telephone lines instead.
One ad features a photo of Dwight D.
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