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NEW YORK — When Procter & Gamble began selling its Jif and Crisco brands to the J.M. Smucker Co. last fall, Grey worked hard to retain the accounts. The shop not only held on to them, but with sibling MediaCom, also snapped up creative and media duties for Smucker’s.
The consolidation came without a review after months of lobbying by Grey New York president Steve Blamer, who touted the shop’s “village” structure to woo the client.
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