Grey Gets Ecco

NEW YORK — Danish shoe company Ecco has awarded its estimated $20-25 million global account to Grey Worldwide, after a review in which the only other finalist was TBWA\Chiat\Day in New York, sources said.

Grey and its partner Ericsson Fina in New York will handle advertising, consumer research, and event marketing. MediaCom, Grey’s media arm, will handle media duties.

A campaign is expected next year as Ecco expands in the U.S. marketplace.

In a statement, Steve Blamer, president of Grey Worldwide New York, said, “The timing has never been better for a brand like Ecco to go forward with their plans for increasing their global visibility. Their product is of outstanding
quality and of definite appeal to the lifestyle of today’s consumer. We’re
delighted that we’ve been selected to be their creative marketing partner in
their global expansion program.”

Jan Stig Andersen, President/CEO of Ecco North America, added that Grey’s “strategic business building ideas” and its creativity were key in its selection.

The North American headquarters for Ecco are located in Londonderry, New Hampshire.