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ATLANTA Atlanta introduced its new slogan yesterday, the last of a three-part $8 million effort to rebrand the city as a good place to visit and live.
Grey Worldwide created the slogan, “Atlanta: Every day is an opening day.” The Atlanta shop also designed the city’s new logo, which was unveiled last month. A new anthem, “The ATL,” was launched Oct. 24.
The new branding effort began earlier this year when Mayor Shirley Franklin formed Brand Atlanta, a partnership between public and private interests to develop an advertising campaign for the city.
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