Grey Cloud, Silver Lining






Grey Entertainment, having recently been relieved of its advertising duties for the ABC Television Network after 22 years, has now become the subject of two eyebrow-raising trade print ads.





A classified display ad has been running in the back of Adweek specifically recruiting ‘all former Grey Advertising ABC-TV Print Designers!’





The ad wants staffers interested in ‘trading in those ‘grey’ skies for sun and fun in beautiful Santa Monica.’ The ad came from a source associated with the CBS Television print ad account, identified only as ‘Trixie.’





This was followed by a full-page ad (shown here) in a recent issue of a trade magazine, taken out by ABC, thanking Grey, New York, for 22 years of great ads.





The ad neglects to mention that Grey no longer handles ABC’s $40 million daytime and entertainment TV programming account, now at TBWA Chiat/Day in New York.





‘We appreciate the ad by ABC, but we’ve moved forward,’ said Gerry Logue, president, Grey Entertainment.





ABC executives could not be reached for comment.





Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED





National