Grey Adds Work From Abbott Labs

NEW YORK Grey said it has landed creative duties for Abbott Laboratories’ corporate advertising, a new assignment, after a review of undisclosed agencies.

The scope of the account will include digital marketing and media chores, which its siblings G2 and MediaCom won, respectively.

Estimated media spending for the year is $15-20 million, according to sources. The client spent less than $5 million in media for its corporate advertising last year, according to Nielsen Monitor-Plus. Grey had not previously worked with the client.

In an internal memo to staffers, Grey CEO Jim Heekin wrote of the win, “Abbott, with more than a century of pioneering scientific breakthroughs, is a respected blue-chip name we’re proud to add to our client roster.”

Grey referred calls to the client, which could not immediately be reached for comment.

Located in Lake Bluff, Ill., Abbott Labs produces and markets nutritional beverages and supplements under brand names such as Ensure, PediaSure and Similac, as well as prescription medications.

Grey in New York is a unit of U.K.-based WPP Group.