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NEW YORK Grey said it has landed creative duties for Abbott Laboratories’ corporate advertising, a new assignment, after a review of undisclosed agencies.
The scope of the account will include digital marketing and media chores, which its siblings G2 and MediaCom won, respectively.
Estimated media spending for the year is $15-20 million, according to sources. The client spent less than $5 million in media for its corporate advertising last year, according to Nielsen Monitor-Plus. Grey had not previously worked with the client.
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